Marketers, get with the programme!

One of the best and most insightful articles on the future of marketing I have come across in a long time. A real eye-opener every marketer should read if he/she doesn’t want to become redundant…

Harvard Business Review interviewed Gerd Leonhard – author, strategic advisor, CEO of TheFuturesAgency, and someone whom The Wall Street Journal calls “one of the leading media-futurists in the world – on the future of marketing. His findings and predictions ring true and should be part of any marketer that wants to be future-proof in his/her job.

For what it’s worth, here are my 5 favourite quotes from the interview:

  • By 2020, most interruptive marketing will be gone.

  • The idea of having a separate marketing department is going to vanish.

  • Location-based services will be immensely valuable and useful, but not until we have some kind of a privacy bank.

  • “Customer delight,” will be the number one mission. If you screw that up, everyone will leave.

  • The bottom line for marketers will be that if a product or service isn’t humanized, it won’t sell.

Read the full article and keep up-to-speed with the changing marketing environment!